“Have you HEARD?”
Demerara Mutual created three new products (life insurance, critical illness insurance and funeral insurance) and we supplied them with brochures, promotional ideas, and radio ads. The theme was “Have you heard?”, playing on people gossiping.
Calendars to join the Generations.
While we all have electronic calendars now, Demerara Mutual always felt that Caribbean homes need beautiful things on their walls, and Caribbean families need tools for interaction between the generations. We created many outstanding calendars for DM, some with folklore stories, some with cricket rules, some with cut-out animals (painted beautifully by Gabriella D’Abreau) and some with mazes!
2005: Amerindian Folk Tales
2006: Folklore of the Caribbean
2007: Cricket, lovely Cricket (on occasion of the World Cup)
2008: Fruits & Vegetables / Recipes
2009: Water = Life
2010: Seasonings of the Caribbean
2011: Cut out for Life (animals/cutout shapes with original watercolours by Gabriella Dabreu)
2012: Be A-Mazed (maze puzzles)
2013: The Rules of the Game – Celebrating Sports in the Caribbean
2014: Health – Wealth- Happiness (Fitness)
2015: Sunny Side Up (Mental Health)