BG Trinidad & Tobago Safe Driving Brochure

Oh the joys of being young. Oh the joy of finally having your driver’s license, and sitting behind the wheel. Oh the joys of the cellular phone, being always available and reachable. Hey, wait a moment – something doesn’t go together here! Yes, driving and cellphone (your age matters little here….)

Coinciding with the launch of their “Safety Bus” project (an expansion of the Science Bus) BG Trinidad & Tobago (now Shell Trinidad) published this brochure targeted to teenagers who are starting out in their driving lives. The brochure is basically a teaching tool for the instructors of the Safety Bus to wean young drivers off their cellphones while behind the wheel. What we had in mind when designing it with clear messages and suitable stock photography? Saving lives, of course!