Assisting the Brand “Made in T&T”
We have everything in our toolbox to promote and conduct your conference or webinar:
Customer: The Energy Chamber of Trinidad and Tobago
Designs: Theron Morris / Alice Besson
Over the years, Paria Publishing has researched, written, designed and produced a number of history books for the Trinidad and Tobago financial sector, viz. Republic Bank, RBTT / RBC, Scotiabank, Citi and TECU Credit Union. Most recently, we have completed the history of the Central Bank of Trinidad and Tobago.
Alice Besson has co-authored with her husband Gérard A. Besson a number of historical accounts of institutions and corporations, namely Alstons/McEnearney (today ANSA McAl), Scotiabank, M. Hamel-Smith and Co. and the family history of the Harford and the Lewis families.
She co-authored the history of Cannings/HiLo (today Massy Stores) with Gillian Royes and that of TECU Credit Union with Mary Shand. She researched and wrote the first draft of the history of Neal & Massy, the Syrian Lebanese Women’s Association and the biography of architect Anthony Lewis.
Books solely researched and written by Besson are the history of the Central Bank of Trinidad and Tobago, Royal Bank of Trinidad and Tobago—today RBC Financial (Caribbean) Limited, Republic Bank Limited’s second historical account, and the history of Laughlin & De Gannes. She also wrote the biographical section of masman Wayne Berkeley and designed his book on costume design.
With the exceptions of the three first drafts mentioned above, all books mentioned above were designed by her and produced by Paria Publishing, as were the historical accounts of Citibank, Naparima Girls’ High School, the Court of Appeal of Trinidad and Tobago, and the biographies of Anthony Sabga (ANSA McAl), written by Bridget Brereton and Raymond Ramcharitar, Sidney Knox (Neal & Massy), written by Robert Clarke, Dr. Rupert Indar (Southern Medical), written by Hamid Ghany, Abdou Joseph Sabga, written by Joseph Abdo and Natalya Sabga, and the autobiographies of Clinton Bernard (Chief Justice) and Therese Mills (Newsday).
At the launch of the historical publications by the Central Bank of Trinidad and Tobago in 2019. Author Alice Besson is flanked by former Governors Dr. Euric Bobb, Ainsworth Harewood and Eward Williams.
Demerara Mutual created four new products (life insurance, universal life insurance, critical illness insurance and funeral insurance) and we supplied them with brochures, promotional ideas, outdoor banners and radio ads. The theme was “Have you heard?”, playing on people gossiping. The tagline “We hand you the Tools to Build your Life” was used by DM in all their internal and external communications.
We really loved that an employee of the company voiced the final Christmas greeting for this ad. It adds so much warmth to the message!
In 2013, we created another jingle and four radio ads for Demerara Mutual to promote its products. This time, we had a father, mother and child render “Insurance” (the dad), “Protection” (the mom) and “No Worriiiiiiiiies” (the child). Because life indeed goes on!
We love how Ras, our talent from Guyana, rendered this jingle! He was on the basketball team of our security guard in 2012. We also recorded the ad with a professional soca singer, but boy did we like Ras’s rendition better!
While we all have electronic calendars now, Demerara Mutual always felt that Caribbean homes need beautiful things on their walls, and Caribbean families need tools for interaction between the generations. We created many outstanding calendars for DM, some with folklore stories, some with cricket rules, some with cut-out animals (painted beautifully by Gabriella D’Abreau) and some with mazes!
2005: Amerindian Folk Tales
2006: Folklore of the Caribbean
2007: Cricket, lovely Cricket (on occasion of the World Cup)
2008: Fruits & Vegetables / Recipes
2009: Water = Life
2010: Seasonings of the Caribbean
2011: Cut out for Life (animals/cutout shapes with original watercolours by Gabriella Dabreu)
2012: Be A-Mazed (maze puzzles)
2013: The Rules of the Game – Celebrating Sports in the Caribbean
2014: Health – Wealth- Happiness (Fitness)
2015: Sunny Side Up (Mental Health)
For many years, Paria has assisted the Judiciary of Trinidad and Tobago (in particular the Judicial Education Institute, JEITT) and the CCJ Academy for Law of the Caribbean Court of Justice in their publishing effort to ensure continuous judicial education in the Caribbean.