Demerara Mutual Annual Reports (Guyana)

Creating the Brand “Demerara Mutual” in the Caribbean

From 2001-2015, we supplied the Caribbean brand Demerara Mutual with everything from branding and advertising, to annual reports and calendars. It was such an exciting collaboration with a customer who understood creativity like no other! For this, they got really good work that stood out from their competitors.

Citizen’s Bank (Guyana) Advertising Campaign

For financial institutions it is important that they keep up with generational change in an ever-younger population. The challenge in this case was to rejuvenate on a minimal budget. We came up with suggestions that were culturally relevant – like the plane banner in a country with vast distances – or the brochures in the form of shopping bags that could be put to good use by customers and create a talking point between people. And hey, in 2008 swiping images on your smartphone was still pretty cutting-edge tech!

Download PDF of Right Here Right Now Campaign Highlights

Soundbed Techno Track with Jingle:

TV Advertisement 1: Time is of the Essence

TV Advertisement 2: Thrift is Your Best Investment